DTC NovaDTC Nova×vSeeBox
Prepared for vSeeBox · by DTC Nova

Email marketing that grows backend revenue on autopilot.

An ongoing Klaviyo retainer to build out core lifecycle flows, then move into continuous optimization and monthly campaigns — turning existing traffic and customers into predictable, compounding revenue for vSeeBox.

5
Core flows in Month 1
2–4
Campaigns / month
A/B
Testing built in
3×
Projected ROI
01 — Platform choice

Why Klaviyo, not FunnelKit.

FunnelKit is a WooCommerce revenue suite — great at checkout, bumps and upsells. But for lifecycle email it hits real structural limits. Here is what actually matters for vSeeBox.

Capability
FunnelKit
Klaviyo
Browse abandonment
Not possible — no onsite tracking
Native flow
Checkout vs cart abandon
Collapsed into one trigger
Separate flows
Onsite behaviour tracking
None
Full JS tracking
Segmentation
Order history, basic rules
Event-level, best in class
Deliverability
Your own SMTP to manage
Managed, owned stack
Predictive analytics
None
CLV, churn risk, next order
Portability
Dies if you leave WooCommerce
Travels with you
Structural, not roadmap.
FunnelKit has no JS on-site — browse and engagement flows are permanently off the table.
Same trigger, same message.
One cart event means cart and checkout abandoners can't be messaged differently.
Deliverability is on you.
Self-hosted SMTP means warm-up, reputation and inbox placement become your problem.
FunnelKit limitations · the detail
×
No browse abandonment.
FunnelKit's WooCommerce trigger list stops at Cart Abandoned, Cart Recovered, Order Created, New Review, Winback. No product-view event exists, so browse abandonment cannot be built at all.
×
Cart and checkout collapse.
FunnelKit has one cart event, not two. Cart abandoners and checkout abandoners get the same trigger — impossible to message them differently. Klaviyo splits them into distinct flows.
×
No onsite tracking.
FunnelKit only reads WooCommerce database events. No JavaScript tracking of on-site behaviour. This is structural, not a roadmap item — every behaviour-based flow is off the table permanently.
×
Email builder ceiling.
Functional drag-and-drop with ~30 prebuilt templates and limited design control. Real time gets spent rebuilding what Klaviyo ships ready-made.
×
Deliverability is on us.
Sends through whatever SMTP is connected. IP warming, domain reputation, bounce handling and inbox placement all become our problem.
×
No predictive data.
No predicted CLV, churn risk, or expected next order date. Those feed real segmentation decisions — losing them is not cosmetic.
×
Server load at scale.
Automations run on your own WordPress hosting. Large lists mean cron jobs, database bloat and storefront performance risk past ~50K profiles.
×
Not portable.
Everything lives inside WooCommerce. If the storefront platform changes, the entire email program dies with it.
02 — Month 1

Flows buildout.

Foundational lifecycle flows built and launched in Klaviyo. Goal: get every core revenue-driving flow live and generating sales on autopilot.

01
Welcome Flow
Convert new subscribers with a branded intro sequence.
02
Abandoned Cart
Recover checkout drop-offs with a multi-step sequence.
03
Browse Abandonment
Re-engage product-page visitors who didn't add to cart.
04
Post-Purchase
Drive repeat orders, reviews and referrals.
05
Winback
Reactivate lapsed customers with segmented offers.
06
Signup Form / Popup
Grow the list with an optimized capture surface.
07
List Segmentation
Structured audiences aligned to lifecycle stage.
08
Deliverability Check
Domain auth, warm-up and sender health review.
03 — Month 2 onward

Optimization + campaigns.

With the foundation live, the retainer shifts to ongoing refinement and consistent send volume — continuing every month.

Advanced flow optimization
  • A/B testing on subject lines, send timing and content across live flows
  • Deeper segmentation — VIP, high intent, lapsed buyers
  • Flow logic refinement based on Month 1 performance data
Campaign buildout
  • 2 to 4 email campaigns per month
  • Promotions, product launches, newsletters or seasonal sends
  • Copy, design and scheduling handled end to end
04 — Projected ROI

What email is worth to vSeeBox.

A conservative projection: by end of Month 2–3, email should generate at least $3,000/month — a 3× ROI on the retainer. Drag the slider to model different revenue targets. Numbers grow as the list grows and flows compound.

Extra monthly revenue from email
$3,000/ month
$0$5,000$10,000
Monthly retainer
$1,000
fixed cost
Projected ROI
3.0×
revenue ÷ retainer
Net gain / month
$2,000
after retainer
Annualised net
$24,000
× 12 months
Baseline projection assumes core flows are live and running against current vSeeBox traffic. Revenue compounds as the list grows, segments mature and campaigns stack — so treat $3K as a floor, not a ceiling.
05 — Pricing

Simple monthly retainer.

Email retainer
$1,000/month
Discounted from $1,500/month
Month to month, no lock-in
Month 1: full flows buildout
Month 2+: optimization & campaigns
Klaviyo fees billed separately
Alternative
$1,500
one time · basic flows only

For a one-off buildout of the core flows without ongoing optimization or campaigns. Full details below.

See what's included →
06 — Alternative

One-time setup.

$1,500
one time

Basic flows built and launched within 1 month, no ongoing retainer. Ownership of the flows transfers to vSeeBox at the end of the build.

No optimization or campaigns included. Optimization and campaigns can be added later at the standard email retainer rate.

What's included
  • Welcome Flow
  • Abandoned Cart Flow
  • Browse Abandonment Flow
  • Post-Purchase Flow
  • Winback Flow
  • Signup form / popup
  • List segmentation
  • Deliverability check
07 — Terms

Straightforward terms.

Payment
Upfront each month.
Commitment
Month to month, no lock-in.
Platform fees
Klaviyo and any other platform fees paid by vSeeBox directly.